One Picture is Worth a Thousand Words

Types of Fruit by Eurwentala Illustration

When was the last time you read a textbook? Did the pictures catch your attention? Sometimes pictures literally jump off the pages, other times you don’t even notice there are any. I’m a visual person and I remember things best in images (also text from a book page). The textbooks of my school years didn’t […]

The Best Time to Publish

Non-profit Magazines: Pick Your Date!

  Publishing non-profit magazines is bliss – there’s so much freedom! With freedom come choices. One major decision is to figure out when and how often to publish the magazine. It’s very easy to pick a traditional pattern and let the budget direct the choice. Common options for a traditional print magazine are monthly, six […]

How to Succeed in a Tiny Media Market?

The Secret of Lauttasaari

There are several weekly published local newspapers in Helsinki. Most weekly papers are owned and published by media companies and represent just one publication of many in the product selection of the company. However, there is one interesting exception to this rule: Lauttasaari newspaper. Lauttasaari newspaper is published every week with 11 800 copies on […]

Small is Beautiful – How to Succeed with a Local Newspaper?

Competition in the mediascape is bloodthirsty. There are basically two options to finance a publication: subscribers or advertisements (or the combination of these two). Either way, funding is limited. How is it then possible, that in northern Helsinki three viable local newspapers are being distributed in overlapping areas and they even have friendly relationships with […]

One of a Kind

Non-profit magazines have one major advantage – they are free of the commercial reality. Thus, they can present topics that have no place in the publications of big media companies. When real professionals and experts combine their skills, non-profit magazines can develop into true gems. One excellent example is Herpetomania, magazine published by the Finnish […]