Small is Beautiful – How to Succeed with a Local Newspaper?

Competition in the mediascape is bloodthirsty. There are basically two options to finance a publication: subscribers or advertisements (or the combination of these two). Either way, funding is limited. How is it then possible, that in northern Helsinki three viable local newspapers are being distributed in overlapping areas and they even have friendly relationships with […]

One of a Kind

Non-profit magazines have one major advantage – they are free of the commercial reality. Thus, they can present topics that have no place in the publications of big media companies. When real professionals and experts combine their skills, non-profit magazines can develop into true gems. One excellent example is Herpetomania, magazine published by the Finnish […]

Non-profit Publications – What Are They?

My home country, Finland, is sometimes called the promised land of associations. We have approximately 135 000 registered associations with a population of 5 million. It perhaps illustrates this nation’s eagerness to formalize even the grass root activities. Many of these associations also publish their own magazines or periodicals. Very often this publication is the result […]