Non-profit Publications – What Are They?

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Do you need more than an editor to make a publication?

My home country, Finland, is sometimes called the promised land of associations. We have approximately 135 000 registered associations with a population of 5 million. It perhaps illustrates this nation’s eagerness to formalize even the grass root activities. Many of these associations also publish their own magazines or periodicals.

Very often this publication is the result of one member’s efforts. It is published when enough material has been gathered. In the other end of the spectrum are the magazines of very large non-profits. These publications are put together by media companies that specialize in client magazines. In between these two extremes, there are quite a few professional and ambitious publications, made by tiny editorial teams.

Most often the staff consists of an Editor-in-chief and a graphic designer (and sometimes even these are just one person). All the articles and photos are acquired from volunteer contributors. Thus the quality range can be wide and articles sometimes require a lot of editing before they can be published. On the other hand, volunteer contributors are often the most passionate and committed experts in their own field.

Where do you find content?

The field of the non-profit determines what kind of articles one can get to its publication. Some fields are filled with prolific writers, who are eager to share their experiences and studies. It might be that a non-profit publication is for these writers an excellent outlet to spread their knowledge. This is of course a win-win situation for all: the writer, the non-profit and the readers.

The lifeline of the local newspapers, published by non-profit associations, is the hunger to get exposure for local issues by organizations and local residents. Residents often find the local newspaper an important channel to influence communal politicians and bureaucrats alike and to bring forward topics that the national media doesn’t pay attention to. This kind of local media is in fact an excellent way to promote a common cause by bringing together local associations and other groups.

Are you a non-profit publication editor?

I am the Editor-in-chief for two non-profit publications: Maatiainen and Oulunkyläinen. Maatiainen is a specialist magazine focusing on heritage plant and domestic animal species. The scope of the magazine is broad; it covers topics from eco-friendliness to traditional tools. Gardening, husbandry and traditions yield an infinite treasure trove of topics. Oulunkyläinen is a local newspaper. It is published in Helsinki, in 11 suburban neighborhoods and it reports about all sides of the local life. In this publication, local events, people and small companies are in focus.

All though I run two non-profit publications, the field itself is somewhat unfamiliar to me. In Finland there is no common platform for people making this kind of publications. Should we have one? I would certainly like to exchange thoughts with other non-profit editors every now and then. These publications share some special features that people at larger commercial publications are not aware of.

Are you also making a non-profit publication? Drop me a line in the comments and share your thoughts!

Susan

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