How to Succeed in a Tiny Media Market?

There are several weekly published local newspapers in Helsinki. Most weekly papers are owned and published by media companies and represent just one publication of many in the product selection of the company. However, there is one interesting exception to this rule: Lauttasaari newspaper. Lauttasaari newspaper is published every week with 11 800 copies on […]

Small is Beautiful – How to Succeed with a Local Newspaper?

Competition in the mediascape is bloodthirsty. There are basically two options to finance a publication: subscribers or advertisements (or the combination of these two). Either way, funding is limited. How is it then possible, that in northern Helsinki three viable local newspapers are being distributed in overlapping areas and they even have friendly relationships with […]

One of a Kind

Non-profit magazines have one major advantage – they are free of the commercial reality. Thus, they can present topics that have no place in the publications of big media companies. When real professionals and experts combine their skills, non-profit magazines can develop into true gems. One excellent example is Herpetomania, magazine published by the Finnish […]

The Best Time to Publish

  Publishing non-profit magazines is bliss – there’s so much freedom! With freedom come choices. One major decision is to figure out when and how often to publish the magazine. It’s very easy to pick a traditional pattern and let the budget direct the choice. Common options for a traditional print magazine are monthly, six […]